In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast followings and loyal bands of engaged ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. Influencer marketing isn’t just a niche; it’s a big part of the ...

Every time Sydney publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

When it comes to family matching outfits, the best marketing is often user generated content. Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said ...

A decade ago, Influencer Marketing was an experimental tactic, with one-off partnerships and short-term gains. Now the channel is driving impact at every stage of the marketing funnel - from awareness ...

As the influencer economy grows, startups like Passionfroot, Agentio, and One Impression, along with social platforms like Instagram, YouTube, and TikTok are trying to build marketplaces to connect ...

Speed – Videos can be scripted and produced in minutes rather than weeks. Creative Flexibility – One avatar can adopt endless scenarios, languages, and tones to fit global audiences. Affordability – ...

Influencer marketing platform Fabulate is integrating TikTok’s suite of generative AI tools directly into its platform. Fabulate said the move would empower brands to create dynamic, culturally ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers ...