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Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

Instagram has introduced a new speed-up feature for Reels. This update addresses growing user demand for more video playback control, with social media users increasingly preferring customizable ...

Instagram is developing a “Blend” feature that creates a private feed of Reels recommended for you and a friend. The company told TechCrunch on Friday that the feature is an internal prototype and is ...

In the dizzying arms race of social media, Instagram is reportedly considering an important move to gain an advantage: spinning off its short-form video feature, Reels, into a standalone app.

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...