SAN FRANCISCO--Intel hopes its new VPro brand for business desktop PCs makes IT managers think about security and manageability the same way Centrino made people think of wireless technology. Intel ...

Intel has now officially announced the name change for its client-segment Core desktop and mobile processors, calling it the biggest brand update in 15 years. Starting with the upcoming Meteor Lake ...

Intel Corp. is preparing a marketing strategy that will brand desktop PCs with a similar label that made its Centrino notebook technology a household name, according to sources familiar with the ...

At the time, Intel was the world’s largest producer of computer chips, and its technology was housed inside nearly every PC. Grove’s mission was for his leading American tech company to do more than ...

Intel is expected to introduce on Monday a new brand for business-PC technology as the latest plank of its marketing overhaul. CEO Paul Otellini tipped the company's hand during a conference call ...

New desktop marketing strategy will include two separate brands, one for the digital home and one for the digital office. Intel is preparing a marketing strategy that will brand desktop PCs with a ...