The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

They are the measurements many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around since the ...

"Does this... look right?" I asked, cupping one of 10 flexible, vaguely boob-shaped plastic bowls against one naked breast, while the other dangled there. "Whichever ...

Oprah can vouch for it: an estimated 8 in 10 women wear the wrong bra size. So underwear stalwart Jockey spent eight years developing the solution: a $60 bra that comes in 55 sizes. Listen Now Save ...

Enter Your Email to Unlock This Article Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. Women often complain about their ...

They are the measurements that many American women (and not a few American men) know so well: 32A, 34B, 36C. On they go, the canonical brassiere sizes, up to at least a 50N. They have been around ...

A, B, C and D are no longer part of Jockey’s alphabet. The mainstream underwear brand has dropped the 80-year- old system of bra sizing for a new method that takes a woman’s unique shape into account ...

Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

For many women, purchasing a bra is about as pleasant as getting patted down by a TSA agent. While the glamorous models in lingerie ads are ogled for their perfect cleavage in colorful, lacy ...