Rural areas now account for nearly half of all Jumia deliveries, showing strong growth in online shopping beyond urban centres.

POCO is kicking off this year’s biggest shopping season with deals too good to miss! From October 27th to November 30th, fans ...

Nigeria’s leading e-commerce platform, Jumia, has unveiled the second edition of its flagship report, E-Commerce in Rural Areas, highlighting the growing influence of digital retail in underserved ...