Procrastination hurts. Hitting next episode on Netflix can provide momentary relief, but it’s a fleeting high. Whether you’re avoiding a sink full of dishes, a new presentation deck, or a date with ...

In September, former 49ers quarterback Colin Kaepernick became the new face of Nike's "Just Do It" campaign. We look back at the history of the three-word phrase. (Eric Risberg/AP) This story is part ...

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Source: Artwork by Alexi Berry. Used with permission. “Just do it” has been a popular saying since Nike brand began its ad campaign in 1988. It helped “turn a niche brand into a global ...

The new movie "Air," which debuted on April 5, tells the story of how Nike landed Michael Jordan as the face of its basketball division and created the first Air Jordan sneakers. The shoes — and the ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden. Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many ...