Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Keratin has been the buzziest hair treatment of the past few years. With ...

We've all dreamed of having the silky-smooth strands we see on hair care commercials (we're looking at you, Pantene!). It's almost as if the women's hair is coated in a magic potion to make it so soft ...

Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Listen up beauty fanatics as ANSWR’s Black ...

Shop Owow’s at-home kit now (£43.96, Owowbeauty.com) Claiming to offer the same miracle results as a salon-worthy keratin treatment – a chemical process often performed by hairdressers that smooths ...

Insanely silky smooth hair with only one easy application at home - rivalling expensive salon keratin treatments. The formaldehyde-free and vegan formula is packed with natural ingredients and vegetal ...

Keratin, a protein that makes up the outer surface of hair, can break down or get damaged, the Cleveland Clinic says. A keratin treatment is a chemical process that can work to restore the hairs outer ...