When you optimize your keyword list correctly, you're also optimizing your offer, audience, and conversion rates. Here's how to do it. While PPC automation is all the rage, one of the best ways to ...

ChatGPT is a powerful research tool that can speed up many processes. Many digital marketers are using the platform in creative ways to make their jobs easier. Keyword research is one such area. While ...

Keywords have been the foundation of search engine optimization (SEO) since the inception of search engines. As keyword ranking evolved over the decades, so has the way we track them. Tracking ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...

Selecting keywords is a pivotal step in your search engine optimization (SEO) process, according to Cara Crosetti, Los Angeles-based account director and web specialist with Wickware Communications ...

Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. But it is a ...

It’s an enviable position to be in: your site is ranking really well for all the keywords you targeted when you launched your initial search engine optimization (SEO) efforts. Leads are up, traffic is ...

In the early days of internet marketing, businesses focused on incorporating words they wanted to rank high for on search engine results pages into their company website’s copy. The goal was to ...