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Genesis’s Magma program secretly built a truck; here’s the real reason they killed it

Luc Donckerwolke, the mastermind behind Genesis's Magma program, recently stirred up industry buzz by revealing that Genesis ...

Genesis Thought About A Pickup Truck, But Then Really Thought About It

Genesis once again proves it’s not afraid to carve its own path in the car world, even when that means saying no to trends ...