Korean beauty brand TIRTIR announced BTS star V as their first-ever global brand ambassador earlier this month, and the ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

The Laneige Glaze Craze Tinted Lip Serum boasts an ultra-hydrating formula powered by 95 percent skin care ingredients. The ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

Massage the cleanser gently onto your skin in circular motions to lift dirt and grime. Then rinse with lukewarm water. Popular choices include cleansing balms or micellar oils infused with ingredients ...

From Seoul to the world, K-beauty is quietly influencing global skincare, inspiring new routines and shaping trends.

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

Co-founded by former Bloomberg fintech executive Leslie Tang, makeup artist Wing Sze Tang and illustrator Gracie Tullio, ...

The store was founded in 2022 by Lina Yi, who first opened a small K-pop shop inside her family's Michigan restaurant with ...

South Korean convenience store brand CU has opened its first US branch in downtown Honolulu, becoming the first Korean ...