Which Korean sheet mask is best? Korean-style sheet masks initially saw their popularity boom in the U.S. with the K-beauty boom, and they easily took hold due to their quality and ease of use. Though ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." It’s no secret that Korean skin care is always ten steps ahead of Western beauty trends. So much of what ...

Because Seoul is the beauty mecca of the world, I've happily flown thousands of miles across the world to test the newest ...

My love for Korean beauty goes deep. Back in 2015, I traveled to South Korea for the sole purpose of hitting the beauty shops of Seoul’s Myeong-dong district, and I brought back an entire suitcase ...

Korean beauty brand TIRTIR announced BTS star V as their first-ever global brand ambassador earlier this month, and the ...

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United ...

Korean face masks hold the key to radiant, glass-like skin. Here's how to choose and use these masks for hydration, collagen ...