LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...

Lego on Tuesday announced a new high-tech innovation that aims to change how people interact with its iconic building sets.

Lego's new sensor-packed Smart Play Brick, part of a special Star Wars collection, brings interactive lights and sound to the ...

LEGO is set for its biggest transformation ever with the launch of LEGO Smart Play – a new interactive technology that will ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

Lego has unveiled new electronic bricks and minifigures, that make lights and sound as you play with a new range of Star Wars ...