The SMART Brick will officially launch on 1 March 2026, but industry insiders have already been given a sneak peek at how the ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

These LEGO video games were the perfect titles to come back to over and over again for generations of players.

The coolest part of any official LEGO display is often its giant brick-built models. And while LEGO’s SDCC 2024 booth has many extraordinary facets, we definitely still love seeing its life-size LEGO ...