Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a ...

The Super Bowl is a great time to sit back, eat a lot of food, and watch some crazy commercials. Especially for those fans that might not be all that into football. But for the city of Los Angeles, ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

LeBron James’ new Hennessy advertisement has resulted in a lawsuit against him. The NBA’s all-time leading scorer announced that his "second decision" was a new signature bottle, but he teased the ...

After a long offseason, the NBA is finally back Monday night and the Lakers are ready for a long season that will hopefully end up with another championship. For LeBron James, this season is unlike ...

Episode one of "On the Rise: JuJu Watkins" premieres today at 3:00 PM ET on NBC.

The superstar had teased a big announcement on Monday. LeBron James fans, exhale. "The King" is not stepping down. The NBA icon, 40, did not announce his retirement in a much-anticipated "decision" ...

LeBron James isn’t going anywhere, after all. At least not quite yet. The announcement the Los Angeles Lakers star had teased Monday, Oct. 6 fueled speculation that it could address his playing future ...