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For ladies who love makeup, there's nothing more exciting than an arm full of lipstick swatches (you know, those marks you make when you test a color on the back of your hand or lower arm), unless it ...

Beauty aficionados know a good lipstick swatch when they see one. So when we spotted a Reddit user who tried on 97 different lip colors and took photos of each shade to share with the world, we were ...

The unicorn trend is in full swing for spring. There have been horn-inspired makeup brushes and multi-colored highlighters, but the latest product takes the beauty trend to a whole new level. FCTRY'S ...

Capitalizing on the liquid lipstick trend with her entrepreneurial business, Blac Chyna's Lashed Liquid Lipstick products are a must-see for any beauty fan who's on the hunt for the next best lip ...

Nikita is a seasoned wordsmith and a fervent beauty and fashion aficionado. She boasts over seven years of crafting crisp and concise content. Her repertoire spans across a multitude of writing styles ...

Just when you thought we had reached peak fandom with Kylie Jenner's Lip Kits supposedly breaking Google, we introduce Johnny Cyrus, an 18-year-old Milwaukee native who got a tattoo of all the current ...

Makeup swatches are essential to beauty lovers. Whenever it's time to shop for products, the best part is applying it to your skin for color matching. Swatches are what really let you know if ...

Considering all the highly pigmented liquid lipstick options 2017 has to offer, it seems high time to expand the medium from lips to other body parts. Beauty blogger Daisy Weigt, 32, of Boise, Idaho, ...