In the latest headline that I honestly can’t believe isn’t from The Hard Times, canned water company Liquid Death has released a new product called a “pit diaper” so that you don’t need to leave the ...

Liquid Death has unlocked the secret to enjoying every concert to the fullest extent possible. The drink company teamed up with Depend, a brand of absorbent, disposable undergarments, to release a ...

Purveyors of water in tallboy cans Liquid Death have teamed up with adult diaper makers Depend for something they are calling a pit diaper. It’s $75 and comes with a package of 52 Depend Guards, but ...

If this was ever a discreet, below-the-radar trend—wearing adult diapers to live concerts so as not to miss a moment of the show—it’s not anymore. That’s because Liquid Death, which doesn’t do ...

Concert-goers are choosing to stay put and not waste time on bathroom breaks with the help of Liquid Death's new "Pit Diaper." Earlier this month, the popular beverage brand partnered with Depend, the ...

Social media users are in disbelief after the rapid sell-out of Liquid Death's $75 Pit Diapers, a limited-edition faux leather adult diaper designed for people to avoid bathroom breaks during concerts ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 sec ago By Erika Wheless - 32 min 52 sec ago By Jon Springer - 1 hour 15 min ago By Garett Sloane - 4 hours 16 min ago By Sabrina ...

If you’ve ever been to a concert and dreaded the idea of leaving to use the restroom, Liquid Death and Depends have a new product for you. The water company has partnered with the diaper brand to ...

The low-rise, one-size-fits-all undergarment has multiple key clips, spikes, and a dangling chain liquid death/depends Liquid Death has unlocked the secret to enjoying every concert to the fullest ...