One of the most effective yet often overlooked strategies to enhance local search rankings is citation building.

The numbers are staggering – 97% of users look online to find local businesses. Here’s something even more interesting: when people search locally, 72% visit a store within five miles. These ...

Local Marketing Plus SEO for plumbers continues to support digital transformation across North America by assisting plumbers, electricians, landscapers, and home service businesses in enhancing their ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Marketing and public relations (PR) help ensure a business can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2025, healthcare marketing for medical practices is shaped by two digital powerhouses: ...

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. A Yext study finds common SEO advice doesn't work for every ...

When someone in your city searches for 'ear, nose, and throat doctor near me' or 'best pediatric clinic in [Your Town],' that's where medical SEO meets reality. Local search is the bridge between ...

Generative AI is changing how users search. With instant answers from AI Overviews, ChatGPT, and other tools, many searchers no longer need to click through to websites – especially for informational ...

Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

Need a business idea with recurring revenue, good margins, and you can hire other people to do the work? Bonus — you could help local businesses get more customers while building a six-figure ...