From taglines to logos, clarity and consistency help make stronger brands and avoid complications. Evaluate these components of your brand to see if you're getting the most bang for your buck. From ...

Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from the competition. Examples of branding techniques include the use of ...

If you're the sort of person who squeals with delight at seeing what logo might be plastered across your next laptop, then prepare to, well, squeal. The WiFi Alliance have unveiled their latest ...

"Part 1" and "Part 2" is so passé. Good for "The Divergent Series" for ditching the labels for the last two movies, following "Divergent" and "Insurgent." The final book in Veronica Roth's trilogy is ...