On one hand, calling Longines an undervalued brand is a silly idea. According to a 2020 Morgan Stanley report, it is the fourth largest Swiss watchmaker in the world—behind Rolex, Omega and (only just ...

Longines is imbuing two of its most popular models with a bright shot of colour in a vivid reimagining of classic watch design codes. Models in five different hues make summery new additions to the ...

Longines reveals three new dial colour options for its stylish Flagship Heritage watch collection. Priced at £2,950, the new colours are green, anthracite and Havana beige. Longines has announced an ...

Here’s a question: who made the best chronographs in the 1940s and ’50s? If you answered Patek Philippe, you’re half right. Patek absolutely made some of the best and still most desirable chronos in ...

Even the cheapest watch among the 6 most expensive Longines watches costs more than many well-equipped luxury cars. A luxury watch serves a little practical purpose apart from telling the time but ...

Welcome to Dialed In, Esquire's weekly column bringing you horological happenings and the most essential news from the watch world since March 2020. It's hard to think of a Swiss watch brand that ...

Taking in coverage of this year’s launches, you could be forgiven for thinking the watch gods want us to lie down in green pastures. Dials in emerald, palm, olive, lime, malachite and all manner of ...

Celebrate the season of giving with precision and style. As twinkling lights adorn the streets and carols fill the air, the search for the perfect Christmas gift becomes a joyous adventure. For those ...

CEO Matthias Breschan observes a near 50:50 ratio in terms male and female customers - its Mini DolceVita, with Oscar-winning Jennifer Lawrence fronting the campaign, is popular with both sexes ...