What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Once again there is a leadership crisis at Michigan State University, with President Kevin Guskiewicz leaving MSU for the presidency of Clemson University. Once again there are recriminations about an ...

DFI Retail Group’s Loh Wee Lee discusses the technology, data, and AI behind building and scaling the yuu loyalty platform.

Accor uses their loyalty program to give increased access to sports, entertainment and food for travel savvy consumers.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty programs enable firms to offer significantly lower prices to some of their customers. You’d think this would encourage strong competition. But that isn’t always what actually happens. New ...

Airline loyalty programs often keep members in the dark about how much their points and miles are worth. The free flights and elite status perks offered by airline loyalty programs are ultimately ...

Owners representing nearly 1,000 hotels demand Marriott revise the rules of its popular Bonvoy program.

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

To learn more about the CNBC CFO Council, visit cnbccouncils.com/cfo Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise ...