No, we haven't traveled back in time to April 1. We are, instead, looking to the future of gaming. E3 2019 is coming next week and gaming companies are revving up the marketing engine ahead of the big ...

What does Xbox smell like? Well, if you buy your groceries from supermarkets in Australia and New Zealand, you may soon be able to find out. Just ahead of E3 2019, Microsoft has partnered with Lynx ...

Microsoft is expanding the Xbox brand in expected ways but a new announcement shows that the company is willing to step off the beaten path a bit, as well. Partnering up with Lynx, the company behind ...