The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

The TV currency space was contentious enough before the broadcaster-backed joint industry committee (JIC) formed last year to help set cross-platform video measurement standards. But isn’t that what ...

In Santoianni's new role, she will oversee MRC’s current programming, its full slate of development, all joint ventures and production partnerships, as well as all of the television studio’s ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

In a huge win for Nielsen Holdings PLC, once considered the gold standard for television ratings until the media industry's measurement watchdog, the Media Rating Council, or MRC, suspended its ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

EXCLUSIVE: MRC has acquired rights to This, But Again, a short story by David Iserson. It will be developed as a directing vehicle for Ben Stiller, who will also produce through his Red Hour banner.

Fluid and gas handling company MRC (NYSE:MRC) will be announcing earnings results tomorrow after market hours. Here’s what you need to know. MRC Global met analysts’ revenue expectations last quarter, ...