The Media Rating Council (MRC) has completed an audit of Nielsen's national TV measurement service, including its augmentation with "Big Data" sources, as well as the integration of so-called ...

NEW YORK — The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s ...

The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited National Television service and renewed accreditation for Nielsen’s National ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win ...

RESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded ...

REDWOOD CITY, Calif., Feb. 28, 2019 /PRNewswire/ -- Oracle Data Cloud today announced that the Media Rating Council (MRC) has granted accreditation to Moat Analytics for its ability to detect and ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

RESTON, Va.—Comscore, Inc. has announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and ...

It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...