Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. They say that for every minute spent organizing, an hour is ...

But these effective pieces of marketing collateral are far from dead. In fact, in some ways, it’s easier to launch and distribute a catalog than ever before. If you’re going to use a catalog as part ...