This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many students only recently heard the final bell ring, ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Target wants to transport “Stranger Things” fans to ...

Bitcoin (BTC) could climb to $240,000 over the long term, according to a recent JPMorgan note assessing the asset’s evolving market structure. The projection followed a weak stretch for the broader ...