Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

Amid economic uncertainty and technological disruption, the digital marketing industry is having an identity crisis. The tactics that marketers have relied on for years — decades, in some cases — are ...

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes time, work and money. It’s a worthwhile investment that packs a punch for the ...

Successful integration is key for effective multi-channel marketing automation. Having disparate systems for email, social media, and the like is not enough. These systems must communicate and ...

Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, today announced the expansion of its ...

Marketing automation is a buzzword one hears about a lot these days. It describes the use of advanced software platforms to automate marketing processes from the routine to the complex, and to also ...

Whether you're graduating from an email service provider (ESP) or simply looking to reach your customers more holistically, growth marketing automation is a powerful technology that drives brand ...

That's one reason agencies and marketing teams are looking to attain stronger growth through marketing automation integration. Another driver, at least for US agencies, is that agency revenue is ...

A new survey hit the street recently, looking at the state of B2B marketing automation strategy. The survey, conducted by Ascend2, confirms that marketing automation is now quite secure as a ...

Marketing automation has many advantages. But none of them are particularly easy to realise, not least because many marketers underestimate the upheaval required to make their MA systems do what they ...