Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Opinions expressed by Entrepreneur contributors are their own. The Gen Z generation is on the cusp of becoming the most powerful and influential generation in history. While some marketers might be ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

The crisis landscape in 2026 is defined by multidimensional threats that go far beyond a simple viral post. Marketing teams ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Events of 2020 leapfrogged consumer behaviors ahead 10 years. Digital laggards -- people who were slow to embrace digital communication and engagement -- became relatively experienced practitioners.

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...