Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

According to Epsilon's 2025 "State of AI in Marketing" report, 94% of organizations now use AI to prepare or execute ...

Think about the last time you walked through a fragrance department. Visualize the men and women standing in front of the counters. They are dressed in black and anxiously evaluating which consumer to ...

The sales funnel is nearly a hundred years old, but despite frequent reports of its death and surprisingly little evidence that it reflects how advertising actually works, it’s never been more alive.

NORH CERRITOS, CA / ACCESSWIRE / April 13, 2023 / Cornerstone Marketing Concepts (CMC) is a multi-award-winning telecommunications company with its headquarters located in Southern California. The ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

Coegi’s Elise Stieferman tells The Drum that it’s time to drop one of advertising’s favorite concepts: the marketing funnel. Is it time to finally say goodbye to the idea of a 'marketing funnel'? / ...