You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

Opinions expressed by Entrepreneur contributors are their own. Your marketing funnel is the process that your potential customers go through as they move from awareness of your product or service to ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

In the early days of my company, which provides advanced scheduling software, I sold the product myself and loved it. But as our product and business strategy evolved, I realized we were missing a ...

As marketers, we got used to letting social media platforms (and Facebook in particular, a.k.a. Meta) do our work for us. We let these platforms follow the customer journey from our ads all the way to ...

Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. I’ve been in growth marketing a long time—nearly my entire ...