It wasn't always obvious that marketing operations would become such a central part of B2B marketing. When businesses first started adopting the practice, a lot of people thought it was little more ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...