The marketing plan is much more than an advertising plan. This plan identifies your customers, explains their needs and ascertains the product's benefits. The marketing plan also explains the details ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! I saw Nancy speak at the World Domination Summit in Portland, Oregon, and invited her to Marketing Smarts to share her secrets ...

The digital marketing industry is a multibillion-dollar space. And it's a complicated one too — even people who work in the sector struggle to get their heads around the latest acronyms and trends.

In a recent presentation on conversion content marketing, I walked through several excellent examples of “the new microsite.” I thought I’d share one of my favorites with you here. The essence of ...