Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Some clinical trials aren't designed to answer scientific questions. They're designed to market drugs. In our recently ...

GetWhy A/S, a Copenhagen-based agentic AI-powered consumer research tech platform that helps companies carry out market research studies via video-based interviews, today said it has received 60 ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

AI’s Impact on Marketing Doubles as Teams Move from Experimentation to Embedded Use NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new ...

New Journal of Marketing Research study shows food perks and social events outperform traditional wellness benefits in boosting worker motivation TAMPA, Fla. (Sept. 24, 2025) – When it comes to ...

Carrying out Pennsylvania College of Technology’s mission to equip its students with real-world knowledge, students in a ...

Research has shown that marketing can be a powerful tool for beverage companies to grow their business. For example, a study conducted by the Harvard Business Review found that companies that invested ...

Singapore startup Ai Palette upending 100-year-old market research industry. Able to project trends and help create localized products, such as calamari flavored cereal. Has attracted food and ...

However, the study found that the largest growth segment within political advertising in 2026 is the growth of political ...

NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive ...