Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Everyone in the B2B marketing space has heard it by now, as it’s the quote that launched a thousand venture money pitch decks… “By 2017 the CMO will spend more on technology than the CIO.” Marketing ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

On top of this, adopting the right device each time can feel laborious and futile, wasting precious time and resources which could be spent on more pressing tasks. If only there was a guide for ...

It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted. Growth at ...

The marketing technology industry has never been more competitive, had more choices or been more vital to the overall success of marketing. This became abundantly clear at last week’s MarTech ...

Shashi Kiran is a marketing and technology executive with global leadership roles at Broadcom, VMware, Cisco and high-growth startups. As corporations strive to become more efficient with an ...