Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. The post CLV is the growth metric that marketing can’t fake ...

NASHVILLE, Tenn., July 22, 2025--(BUSINESS WIRE)--Edison Partners, a leading growth equity firm, today announced the promotion of four team members across its investment, value creation and marketing ...

Jim Berryhill, DecisionLink Chairman of the Board & Co-Founder, is on a mission to transform customer value into a strategic asset. One of the great strategic advantages of value-based selling is that ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Private equity investors acquire companies with the aim of enhancing the value of those companies and eventually selling them for a profit. This process encompasses strategic management, operational ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. People often say that video content is taking over, but the ...