Here’s a buyer-friendly exploration of what martech terms mean and how to put them into perspective in the context of martech investments. Martech buyers constantly encounter terms like best-of-breed, ...

For years, the martech ecosystem has expanded relentlessly. We’re now surrounded by an overwhelming array of tools designed to solve specific marketing challenges. However, this rapid growth has ...

The fourth edition of the MarTechAI Summit & Awards is all set to be held today, December 10, in New Delhi. The much-awaited conference will bring together some of the sharpest minds from India’s ...

Meet martech, a monster 100 times bigger than it was 14 years ago. The marketing technology landscape grew to 15,384 solutions, according to the team that analyzes martech trends and solutions. My ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

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