Here’s a buyer-friendly exploration of what martech terms mean and how to put them into perspective in the context of martech investments. Martech buyers constantly encounter terms like best-of-breed, ...

Marketers have been lamenting about how the utilisation of martech stacks has been sliding. According to Gartner, martech stack utilisation has dropped from 58 per cent in 2020, to as much as 42 per ...

The company strengthen its strategic partnership with Google by adding the Customer Match Upload Partner accreditation to its existing status as a certified Google Data Provider. This new credential ...

Marketing technology (MarTech) is a hot commodity, but actually adopting these tech items can be intimidating for most business owners. The intimidation makes sense. New technology can be scary, and ...