iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the ...

The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...

So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

The 2022 Martech Landscape Report is out, and if you are in marketing, you're might be feeling pretty overwhelmed at the number of technologies that made the list. Here's a look at how things have ...

Chiefmartech and MartechTribe’s 2022 marketing technology landscape reveals that the martech industry has exploded in size with 9932 solutions now available. The report reveals that the industry has ...

Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to restore clarity and control. The post The future of GTM starts with causal ...

Growing ecosystem of solutions underscores importance of martech stack strategy for FIs PLANO, Texas, Dec. 14, 2022 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading ...

PLANO, Texas, Dec. 14, 2022 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) ("Alkami"), a leading cloud-based digital banking solutions provider for banks and credit unions in the U.S., today ...