We know that curating a martech stack can be a nightmare. If you’re a marketing leader you’re by distinction probably not a digital native – which means you’re making purchase decisions about tech you ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

Your marketing technology stack is a critical part of your infrastructure. It enables you to acquire and retain customers while providing your teams with the tools ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution. For the first time in eight years, Scott Brinker’s famous Marketing Technology ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...