Companies (and marketing professionals specifically) now use a whole host of technologies to carry out their day-to-day business, target clients and customers and maintain a 360-degree marketing and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

Marketing and martech, like all industries, is feeling a wave of disruptive digital innovation. At the core of this disruption—being driven by startups and incumbent players such as Amazon and ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

Marketers don’t need to rely only on the big-name martech stack. Specialized single-solution tools can deliver real wins in 2026. The tools below may not be household names, but each is designed to ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond? When the first Martech supergraphic was ...

As India’s digital economy grows at an unprecedented pace, marketers are rethinking their approach to technology. The conversation has moved beyond “which tool” to “what experience” — and in this ...

Gartner says in 2023, CMOs invested over a quarter of their marketing budgets on technology. But even though 25.4% of their marketing budgets were allocated to these tools, the utilisation of their ...