Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Advancements in customer data, SaaS, marketing technologies and AI-generated content have ...

With the impending transition to GA4, marketers must adjust for martech now. When I was a young boy, I looked forward to autumn to see all the new changes being introduced, ranging from the new car ...

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to steer clear of and how to build a smarter, more connected stack. Your ...

Personalization has become an essential component of modern marketing strategies. It helps you gain insights into your audience's preferences and intent through data, so you can offer them tailored ...

Gartner unveiled a pretty alarming statistic about marketing technology (martech) in its Gartner Marketing Technology Survey 2019: Marketers only use 58% of their marketing stack’s full capabilities ...

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Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless you ...

Imagine spending an entire month each year simply fixing broken tools. That’s the harsh reality for many B2B CMOs, according to a new study by Intermedia Global (IMG). The report found that senior ...