Nielsen has renewed its measurement agreement with local television broadcaster Gray Media for a few more years, the ...

The Coalition for Innovative Media Measurement (CIMM) has released a study – conducted by industry measurement executives ...

The multi-year deal covering All of Gray’s 113 DMAs includes Nielsen’s full suite of local audience marketing intelligence ...

Content is still king – so long as you measure it correctly, Comscore’s Steve Bagdasarian told AdExchanger at CES 2026.

By Abubakari YAKUBU (PhD)Although most modern organisations possess extensive data, a subtler challenge persists: a lack of ...

Audacy has named Podscribe as a preferred measurement partner in 2026, to support attribution and reporting across its digital portfolio.

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...