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Buying shoes is often shown on TV and movies as a very addicting and enjoyable activity. Reality is that picking the right size, especially for someone else, can be a stressful ordeal. Shoe sizes and ...

One of the world’s biggest companies is trying to shake up a business dominated for decades by a Central New York firm. Nike is rolling out an app, Nike Fit, that will allow customers shopping online ...

If you’re in need of a new pair of kicks but not sure how to find the right fit, we’ve got you covered. From proper measuring techniques and gait analysis to wearing socks and trying on shoes later in ...

Do you know your own shoe size? You might think you do, but there's a good chance you're walking around in shoes that aren't actually a perfect fit. Nike thinks it can change that with a new addition ...

Nike is updating its app with a new augmented reality tool that will measure your feet so that it can sell you sneakers that actually fit (via Engadget). While this may seem like a frivolous use of AR ...

Sneaker giant Nike wants to solve the “massive pain” you might experience with poor-fitting shoes, so it’s introducing the Nike Fit feature, which allows you to scan your feet from your camera phone ...

If you don't know which size shoe to buy when ordering sneakers online, the world's largest shoe company is rolling out a possible solution. Nike is introducing a feature to its app that lets you scan ...

Nike today announced a new feature coming to its iOS app this summer, called "Nike Fit." Using augmented reality, you'll be able to scan your feet directly within the Nike mobile app to find the right ...