Kathleen Bowden is the CEO of CXO Communication, a brand strategy and communication firm that partners with C-suite leaders. Your executive team has been working for months on a strategy to transform ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

Content fails when it speaks ‘at’ audiences, not ‘to’ them. To convert, your messaging must be focused, data-backed and designed for how people actually read. Content without strategy is noise; ...

Define a core message before publishing — it sharpens focus and drives strategic content decisions. Consistency across platforms builds brand trust; strategy and clarity convert impressions into ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...