Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from universal event tracking (UET). The dashboard for advertisers will begin ...

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced ...

Zach began writing for CNET in November, 2021 after writing for a broadcast news station in his hometown, Cincinnati, for five years. You can usually find him reading and drinking coffee or watching a ...

Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates ...

The pursuit of internet privacy is something akin to an ever-evolving game of Whac-A-Mole, as new tracking techniques are revealed by researchers and addressed by privacy-preserving tools. Fortunately ...

Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising's focus points to standardizing privacy policies that support the ...

The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads, Smart Campaigns, and a Multi-platform solution, Microsoft ...

Microsoft Advertising is sending increased policy violation email alerts to inform customers faster when ads or keywords are disapproved. Microsoft Advertising updated its policy violation ...