Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

BidMachine, a leading mobile supply-side platform (SSP), and Intent IQ, a premier provider of identity resolution and data technology, announced the integration of Intent IQ’s advanced identity ...