Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.
Mountain Dew: Bad Cheetah PepsiCo and BBDO ran two Mountain Dew commercials in Super Bowl XXXIV, a relatively un-cola big game in terms of soda advertising (with apologies to the Un-Cola, 7Up, which ...
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