Not all email addresses are worth adding to your list. Some can actually hurt your email marketing ROI. Here’s how to prevent that – and build a stronger relationship with your prospects. A good place ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

Why do companies want my email address? Advertisers, web publishers and app makers all want to gather email addresses partially so that they can contact you with promotional messages, advertisements ...

What can hackers do with my email address? A lot. Here's how to protect your identity(Photo: Getty) If you’re like most people, you’ve had the same email address ...

Q: Should I be suspect of unsubscribing from email lists which ask me to confirm my email address? When I unsubscribe from email lists belonging to known entities or businesses, it generally just ...

Rae Hodge was a senior editor at CNET. She led CNET's coverage of privacy and cybersecurity tools from July 2019 to January 2023. As a data-driven investigative journalist on the software and services ...