Google has released a video tutorial in the Mobile Ads Garage series for AdMob Native Ads Express that shows publishers how to use Native Express Ad View for iOS apps. The new native mobile ad format ...

As native advertising accelerates, the terminology lags behind. “Native” as a buzzword now encompasses a wide range of solutions – leading to confusion within the industry. One debate is whether ...

Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully about how to ...

The advertising industry can't quite seem to figure out how to advertise effectively to audiences on smartphones and tablets. Many mobile ads are simply banner or search ads bought inadvertently as ...

Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College in Georgia, published in the December issue of the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier Reich, partner, media and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In a race to offer native advertising to brands, some publishers and ...

New York-based Hubbl, a maker of app discovery and personalization technologies, has been snapped up by mobile ad platform Airpush for $15 million, the companies are announcing today. The two ...

Many people are focused simply on delivery. But if you want to make a real impact, it’s all about emotion. Bond. James Bond. Speeding away through the ice space in his silver Aston Martin V12 Vanquish ...