For the December 2025 edition of Question of the Week (QOTW), Campaign asked adland to share 2026 industry predictions. This ...
As new technologies like generative AI reshape markets, and client needs evolve along with them, agencies are looking beyond traditional sectors to new avenues of growth. From healthcare innovations ...
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Amazon just gave more details about its plans for ads in its shopper assistant Rufus, a ChatGPT competitor, and here is what brands need to know about the sponsored prompts.
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Complying with the DPDP Act isn’t coming cheap with operational costs climbing, fuelled by the need for legal vetting, data ...
Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.
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