Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

The U.S. Army is quietly putting the word out to commands that it is replacing its current Universal Camouflage Pattern with a pattern the service has owned for more than a decade. The Army's senior ...

SCHEELS Camo V2 isn’t just another entry into the crowded field of camouflage—it’s a redefining pivot. V2 is a camouflage pattern that prowls the edge of science and instinct, where algorithmic ...

Camouflage clothing for hunters has been developed much as fishing lures are marketed to anglers: Looking good to the consumer is perhaps more important than what the critter sees. A new camouflage ...

I’ll admit it. I’m irrationally excited about this. Maybe it’s just because I have a soft spot for gear that looks like it wandered out of a ’70s-era sporting goods catalog. YETI is bringing back ...